About the film

Leonie is an influencer and has over a million and a half followers on social media. She spends most of her time outside school working on campaigns for global brands that include her in their products and pay her large amounts of money. But everything has its price.

Thirteen-year-old Melanie wants nothing more than to meet her Instagram idol Leonie, an influencer a year older than her. She spends all her waking hours working on a fan page dedicated to her role model. She has no idea how much the popular teenager has had to sacrifice for her career, and how much pressure her online life puts on her. Leonie's parents take care of all her management, believing that they are fulfilling her dream. They want a better future for their daughter than they had for themselves. This seemingly fairy-tale life of a well-functioning family business is disrupted by the outbursts of haters who say Leonie's retouched videos are shallow and her parents behave like exploiters.