One World 2017 reminds us of the power of sharing and collaboration

 

Technical drawings, sketches of components, a circular saw resembling a solar disk. This is a graphic design of the One World 2017 campaign. One World has opted for a positive tone of voice in our restless times.

Theresa May's announcement of a "hard Brexit", Trump's victory in the presidential election and the strengthening of the radical right, the reluctance of European countries to work together in dealing with migration. It seems as if our society is losing a much-needed ability to cooperate while cooperation seems to be a positive way to respond to a divided society facing a crisis of values.

Back to basic values

"Collaboration is mainly communication and sharing," said Hana Kulhánková, who is the director of the One World Festival. "We have become accustomed to the word share meaning quickly forwarding a post on Facebook that we did not even read properly. Let's go back to the original meaning of the word share. It means to give, to be willing to deny oneself something and consider the consequences of one's choices on others."

"Collaboration is not a given," she continued. "It's an ability that is gradually learned. Lately, however, collaboration has become an art that only a few have mastered."

Collaboration as a therapy

The slogan of this year's festival campaign is The Art of Collaboration. It is a concept from the field of contemporary art, which has inspired One World and places it into a society-wide context. "We chose a very positive sounding slogan, because Czech society has for a long time been receiving rather negatively worded messages," Kulhánková said.

The festival campaign was prepared by the creative studio Ideamakers from Ústí nad Labem in collaboration with graphic designer Tomáš Trnobranský. "The fundamental idea behind the campaign is to understand the act of manual labour as a means of social interaction and socialising," said Miroslav Hašek of Ideamakers. "The ability of helping someone or let someone to help us, working together and collaborating is not something that we see as a moment of weakness, but as one of the crucial moments of survival." 

The festival video will be broadcast on Czech TV channels from February 20.


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